Fashion photography meets art in Viviane Sassen’s experimental, often flamboyant photographs brought together as a hardcover book, In and Out of Fashion. Pushing the boundaries of the genre, fashion is at its core but is not the central focus. Instead colour, form and sculptural connections make abstract art works and offer radical perspectives. In 2011, Sassen received the ICP Infinity Award for her applied fashion photography and the photographs in the book cover a wide range of her commercial work, shooting for magazines and brands including Sec, Pop, Dazed & Confused, Miu Miu and Stella McCartney.
Ambiguity courses through Sassen’s work so that it’s hard to know where one element in the frame begins and another one ends; bodies sprout and meld while patterned surfaces and geometric shapes swirl through the frame. Primary colours - traffic-light red, cobalt blue, fluorescent yellow and vivid green - sit alongside shocking pinks and artfully composed black-and-white images. Together, they take the viewer on a whirlwind tour of